About Aestheticians…Navigating Through Changes

By Marsha Dube'

After being an Aesthetician for 20 years, I have seen this industry endure its share of hardship. In 2000 when I enrolled in school to become a skin care therapist, we were still considered by many to be “beauticians,” not aestheticians. Many people had never even heard about us and confused us for anesthesiologists! The word aesthetics or esthetics means the art of making something more beautiful. In our case, it is the specialty of skin. No, we are not Dermatologists, however, we are trained to identify dermatological concerns, skin irregularities and other various skin conditions. As Aestheticians, we can work closely with Plastic Surgeons and Dermatologists to enhance their practices by offering an array of services to their patients and clients. Over the past 10 years our training has advanced and we can even become certified to work with Oncologists and patients undergoing cancer treatments.

The skin care industry is projected to increase from $134.5 billion in 2018 to over $180 billion by 2024 (Statista.com), which means that people are going to take care of their skin no matter what. For instance, I read an article by celebrity makeup expert Eve Pearl, who said, “History and research has shown that when the economy goes into a recession or a depression, the sale of lipstick increases. ‘The Lipstick Effect’… a term coined after the Great Depression, which saw sales of cosmetics rise in the four years from 1929 to 1933.”

I have experienced a few rough times over the past 20 years, including the real estate downturn in 2008-2012 and now, this worldwide pandemic COVID-19. As skin care therapists what do we do? We weather the storm and we keep putting our clients first. We get creative and offer services to make them look and feel better. To be cutting edge or a step above the rest, we must get out of our comfort zone. I had to create at-home facial kits and push through my fear of being on camera in order to demonstrate the kits step-by-step. You, too, can try Zoom or FaceTime Spa Parties to offer at-home facial kits with one-on-one consultations. And yes, you can charge for the sessions. Take it from me, most clients will love and appreciate you even more when you spend time teaching them about various self-care techniques and tips. If you’ve gotten creative with clients, I’d love to hear from you. If you haven’t started, start!

Our industry will continue to grow and I plan on moving forward with doing what I love — caring for people’s skin and offering services to enhance their beauty.

Our industry will continue to grow and I plan on moving forward with doing what I love — caring for people’s skin and offering services to enhance their beauty.

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